La Bella made “The Bender” strings under the La Bella brand, other string manufacturers, and the biggest guitar builders worldwide in the 1960s and 1970s, making it the most played string on the market. “The Bender” was featured in Guitar World Magazine’s 20th Anniversary Issue, "The 20 Who Mattered," featuring players and companies that shaped Rock ‘n' Roll.
We’ve reached deep into our archives to bring back the same string construction used during that very era. As pioneers in nickel-plated steel electric guitar strings, we’ve used the same exact formula of nickel used in the original “Bender” guitar string. The result is the most authentic vintage electric guitar string on the market.
Come discover “The Original Vintage” with The Bender strings!